Angelina Vasylenko
Sales Transformation and Commercial SystemsResponsible for sales logic, team roles and standards, customer clarity, and the commercial viability of solutions.
Author's articles
- Sales rep KPIs: which metrics to track without killing motivation
- Onboarding a new sales rep: the first 30 days
- Marketing to sales handoff: where leads get lost between departments
- Lead handling rules: how to set response speed and stop losing inquiries
- What a sales department audit costs: what makes up the price
- Sales pipeline stages in a CRM: how to set them up to match reality
- How to choose a fractional sales director: engagement models, costs, vetting criteria, and interview questions
- Sales team training: reinforcing communication standards, scripts, and CRM adoption
- Business consulting for sales systematization: when to hire advisors and measure results
- Sales communication playbooks: scripts, messaging rules, and onboarding
- Fractional head of sales: part-time leadership and management routines
- What to check in a sales department audit: a checklist