- Sales
- CRM
- Analytics
- Quality control
A sales department for a brand with seasonal demand
A new sales department, CRM, KPIs and manager training: a steady 48–52% conversion rate through the season
48–52%Steady conversion through the season
The task
Build a new sales department, introduce CRM and KPIs, train managers and standardise communication
Technologies and tools
Analytics
- KPI systemManager performance indicators
CRM and processes
- CRMIntroducing a system for working with clients
Methods and standards
- Manager trainingPreparing the new department’s team
- Communication standardsOne format for working with a client
Measured results
48–52%
Steady conversion through the season
100%
Sales plan met for the core product
Key outcomes
Sales of high-margin products grew after the new sales system was introduced