- Retail
- Sales
- CRM
- Analytics
- Quality control
Sales department transformation in retail
Conversion up to 33–35%, upsells up 150% and staff turnover down from 90% to 10% after a sales management system was built
33–35%Sales conversion
The task
Transform the sales department, build a team management system and standardise business processes
Technologies and tools
Methods and standards
- Sales management systemA managed department structure instead of manual control
- Team management systemRoles, oversight and manager development
- Standardised business processesOne way the department works
How the process changed
- BeforeStaff turnover at 90%AfterStaff turnover at 10%
Measured results
33–35%
Sales conversion
150%
Increase in upsells
90% → 10%
Reduction in staff turnover
2
Employees promoted to management positions
Key outcomes
A stable sales management system was established