What Actually Matters in Sales, AI and Technology

We follow new tools and approaches and test them in practice: what already works, what is still raw and which step makes sense

  • AI Solutions

    How AI call recommendations actually work

    How AI turns a call recording into a specific recommendation for a rep: scoring criteria, the analysis steps and the limits of an automated verdict

    6 minLearn more →
  • Sales Department Transformation

    How to choose a fractional sales director: engagement models, costs, vetting criteria, and interview questions

    An executive guide to hiring a fractional sales director: part-time sales leadership structures, compensation models, pipeline governance, and critical vetting questions

    6 minLearn more →
  • AI Solutions

    How to choose an AI sales agent implementation partner: technical stack, CRM sync, guardrails, and vendor evaluation

    A practical guide to hiring an AI sales automation partner: preventing model hallucinations, RAG architecture, CRM integration, security, and vetting questions

    6 minLearn more →

Formats of work with a clear start and a next step

01

Sales Department Transformation

From fragmented tasks and manual oversight to a transparent process, clear roles and a managed team workflow

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02

CRM Integration & Setup

We build CRM around real-world processes, not just a set of fields

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03

AI Solutions

We identify a scenario where AI offers measurable benefits and a safe path to implementation

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04

Automation and integrations

We remove repetitive manual work within one agreed process

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